Why Mobile-friendly Sites are Important:
People worldwide are increasingly accessing the internet on a variety of devices (laptops, smartphones, tablets, and more).
With one-quarter of global web searches being conducted on mobile devices by over a billion users worldwide, mobile websites are just as important, if not more so, as desktop versions.
In December 2014, smartphones and tablets accounted for 60% of digital media time spent.
A mobile-friendly website is a site that is designed to display properly on smaller screens, such as iPhone or Android smartphones, or intermediate sized tablets.
The websites I make are html5 and responsive. This means easy to read text, ajustable images, mobile-friendly navigation, and touch-friendly buttons and page elements.
The report mentioned above, which revealed major trends in digital advertising from more than 913 billion ad impressions worldwide for 2013, says to “expect engagement rates for html5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen delivery.”
Google May Penalize You if You Don’t Have a Mobile Friendly Website:
Google announced that effective April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.
According to the announcement, Google said:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”