SEO: Search Engine Optimization:
Search engine optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and for more readers.
Other sites list your site, including national and local directories, and sites related to your type of business, which is very critical to Google.
PPC Ad Campaign:
Paid for ads like 'pay per click,' etc. such as Google AdWords.
Social Networking Sites:
Facebook, Twitter, LinkedIn, Google+, etc. Be sure to contribute in a meaningful way, and you will be rewarded.
Digg, Tumblr, StumbleUpon, Reddit, etc.
Social Shopping Network:
If you are an ecommerce site, you can post to Pinterest, etc.
Create your own blog or contribute to others.
Share your video on YouTube, Vimeo, Dailymotion, etc.
Share your business-related photos on Instagram, Flickr, Photobucket, etc.
Ask your customers to review your business on Google, Yelp, etc.
Contribute to forums related to your business.
Write an article and submit it to other sites related to your business.
Write a PR and let the world know about your latest product, business news, etc.
Post to classified sites like Craigslist.
Share your documents and brochures on platforms like Google Docs.
The major factors in optimizing a site are titles, meta tags, and web page content.
Titles: Each web page has a title, found at the top of a browser, or listed in the browser tab, not on the actual web page itself.
Meta Tags: The most important meta tag is the description tag, used to describe an individual page’s content. Google will list this description in their search results. Although not used by the major search engines at present, the keyword’s meta tag can also be utilized. Meta tags are found in the source code of a web page.
Strategic placement of key phrases and keywords in the text and the inclusion of hyperlinks will boost the readership of your page.
Web Page Content: The actual words or text on your website. Not only used to describe your services/products, but also should offer up information.
Content should be useful and categorized. Google will love your site if it is offering useful information to your visitors, not just the usual business descriptions, etc.
Image Alt Tags: This tag describes to the search engines (and blind people) what an image or photo consists of.
Mobile: All of your web pages should look good not only on desktops and laptops, but on small screens like smart phones, iPhones, etc. Google will list mobile pages separately if a person is searching from a smart phone. Make sure your site is mobile friendly.